Little Purple Book

International Rules to Live By For REALTORS

The Little Purple Book: International Rules to Live By for REALTORS® is the fourth in the “Little Book” series, joining The Little Blue Book: Rules to Live By for REALTORS® and The Little Red Book: Safety Rules to Live By for REALTORS® and The Little Green Book: Green Rules to Live By for REALTORS®. These products focus on instructions, philosophies and rules members of NAR utilize to be successful and stay safe in their real estate careers.

The Little Purple Book includes a foreword by 2011 NAR President Ron Phipps discussing the impact of global opportunities on real estate. The guide is broken down into nine sections with focus on international philosophies, the #1 thing you with you knew, working with international clients, key dos and don’ts, finding global business in your community, best advice you ever received, marketing for international business, International business challenges and essentials for success. This guide is a great conversation starter.

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